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Privacy Policy

 My Vega UK Privacy Policy

This Privacy Policy is effective as of 13th of February 2017

This Privacy Policy applies only to the Vega web site(s) owned (however accessed and/or used, whether via personal computers, mobile devices or otherwise) or controlled by Alpro (UK) Ltd, a company  duly organized and existing under the laws of the UK with its registered offices at Latimer Business Park, Altendiez Way, Burton Latimer, Northamptonshire, NN15 5YT, with registered number 3708934 (“Company,” “Vega ,” “we,” “our” or “us”) or other interactive features that are accessible or downloadable through the web sites owned or controlled by Company and that post a link to this Privacy Policy (collectively, the “Web Sites”). Company is the controller of the Personal Data gathered about you and processed in accordance with this Privacy Policy. This Privacy Policy only covers information collected at the Web Sites, and does not cover any information collected at any other web site or offline by Company (unless specifically stated). Considering that the information we collect may include data relating to identified or identifiable individuals (“Personal Data”), this Privacy Policy informs visitors about what information we may collect on the Web Sites, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you may have regarding our collection, use, and disclosure of such information.

Vega is committed to respecting the privacy rights of all visitors to our Web Site. We take this matter very seriously, and have instituted practices to ensure that none of your privacy rights as stated herein are ever violated. The following outlines Vega ‘s privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a unique and rewarding online shopping experience.

Please read this Privacy Policy before using or submitting Personal Data on the Website.

By accessing and using the Web Sites, you are consenting to us collecting, processing, using and disclosing your Personal Data in accordance with this Privacy Policy. Your use of the Web Sites shall constitute your consent to our processing of that information.

Please note that before using or submitting Personal Data on certain sections of the Web Sites, you might be asked to confirm electronically your acceptance of this Privacy Policy by clicking on an "I ACCEPT" button. Your action in clicking on that button and your use of the Web Sites signify that you agree to the collection, processing, use and transfer of your Personal Data as described in this Privacy Policy. Such acceptance and agreement shall be deemed to be as effective and in writing as if you would subscribe this Privacy Policy by your hand signature and this Privacy Policy shall be deemed to satisfy any writing requirement under any applicable law, independently of the fact that it is submitted to you and accepted electronically. Our records of your acceptance of this Privacy Policy, the date thereof, and of all future amendments to this Privacy Policy, shall be regarded as conclusive and written evidence of your consent.

What information does Vega collect?

Vega collects Personal Data about you (i.e. any information that relates to you as an identified or identifiable individual), such as your name, your age, your e-mail address, Postzal/ZIP Code, your preferences and interests through your use of the Web Sites, namely when you respond to questionnaires, forms or surveys posted on the Web Sites, sign up to be notified of special deals like discounts and exclusive offers, communicate to us or take part in interactive features.

Please note that it may be that some of the Personal Data you provide to us or that certain questions raised to participate to certain programs on our Web Sites are considered as sensitive or health-related Personal Data under applicable data protection laws. We shall only process such data when legally compliant on the basis of your express and written consent. Please note that by providing such information or answering such questions prior to the setting up the program and by accepting this Privacy Policy as outlined in the first part of this Privacy Policy, you indeed give your express and written consent to the processing of such Personal Data (whether or not under the supervision of a health professional). Such consent is valid for the period of your registration to the program but you have the right to withdraw it at any time by contacting us as indicated in this Privacy Policy. Such Personal Data shall only be processed for the purpose of your participation in such program and access thereof shall be limited to persons with a need to know for the purpose of your participation in the program.

Automatic Information Collection

Subject to your consent where required by law, we and our third-party service providers may use a variety of technologies that collect and provide information about how the Web Sites is accessed and used.  Such information may consist of your internet browser type, operating system, service provider, the web pages you viewed, the time you viewed them and for how long, demographic information about you (such as your age, gender, language, location and interest areas, where available) and what web pages you looked at before viewing the current page. We use this information to get a better idea of how our users interact with our Web Sites and then tailor and improve our Web Sites accordingly. Such information generally cannot be linked to you individually, but if we can link it to you then we treat it as your Personal Data in accordance with this Privacy Policy. Such Personal Data may be used to make inferences about you and your preferences, including for profiling and targeted marketing activities to the extent permitted by law.

Vega uses cookies and similar technologies on the Web Sites as described in our Cookies Policy available at Cookies are files that web servers place on your device. The use of cookies on the Web Site allows you to enjoy more seamless visits and measures your behaviour on the Web Site more accurately.


The Web Sites are not directed at collecting Personal Data from minors (i.e. children under 18 years old). In order to protect minors, any visitor of the Web Sites willing to participate to certain programs will have to communicate his/her year of birth in order to register for the program. Minors will not be allowed to register for the program. If we are notified or otherwise learn that a minor has submitted Personal Data to us through the Web Sites, we will delete that minor's Personal Data.

What does Vega do with this personal information?

Your information is used for the following purposes: (i) to verify the identity or age of visitors to the Web Sites, (ii) to offer you the opportunity to receive notices, newsletters or electronic mails or general information on Vega or related products, (iii) to invite you or to allow you to participate in surveys or programs, or to notify you about special events by electronic mail or other electronic communication means (including e-mail, fax, sms, mms, etc.) and to process personalize your experience on the Web Sites (iv) to improve the Web Sites and to tailor our content, advertisements and offers; (v) to fulfill other purposes disclosed at the time you provide your Personal Data or as otherwise permitted or required to comply with applicable laws and regulation; and (vi) for internal purposes and to comply with any legal requirements.

We shall obtain your specific prior opt-in consent for those purposes where applicable law requires explicit consent.

How does Vega safeguard my personal information?

Vega takes – and requires that any service provider and/or third party processor processing Personal Data on behalf and under the instructions of Vega to take – appropriate technical and organizational measures to protect your Personal Data against accidental or unlawful destruction or accidental loss, misuse, unauthorized access, disclosure, alteration or destruction, and against any other unlawful form of processing of information as defined by the applicable law.

In that regard Vega has also implemented a variety of security measures to maintain the safety of your Personal Data and is securely stored in the Vega database.

However, no electronic transmission or storage of information is 100% secure. Therefore, despite the security measures that we have put in place to protect your Personal Data, we cannot guarantee that loss, misuse, or alteration of data will not occur.

Your rights

You have the right to request access to the Personal Data that we hold on you, to request the rectification of any inaccurate data, as well as to object to the processing of your Personal Data for legitimate reasons, including the right to object, at any time and free of charge, to the intended processing of your Personal Data for direct marketing purposes. If you want to exercise your rights of access, rectification, or objection, or for more details and questions relating to Vega's data processing activities, please contact us by sending a dated and signed request to us, together with a copy of your valid ID card or any other valid identification document, to the address or e-mail address set out below.

How does Vega use my e-mail address?

We will include you in our Vega e-newsletter list to keep you updated on news and specials. You may opt out of this at any time by clicking on the Unsubscribe” link that appears at the bottom of any email newsletter sent to you and follow the simple instructions.

With whom information may be shared:

If you choose to provide us with your Personal Data, be assured that Vega will not intentionally distribute or sell that information to anyone outside Vega. However, at Vega’s discretion, Vega may share your Personal Data with others:

  • Third parties providing services on our behalf

We may employ third party processors or suppliers to perform functions on our behalf; examples include hosting or operating Web Sites, fulfilling orders for products and services purchased through the Web Sites, sending e-mail and/or other communications, providing wireless services, removing repetitive information from customer lists, data analysis, marketing assistance, credit card payment processing, and customer service. These third parties may have access to your Personal Data for the purpose of performing such functions on our behalf.

Vega may also disclose your Personal Data to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the Web Sites or the public.

  • Non-Personal Information

We may share non-personal information, such as aggregate user statistics, demographic information, and web site usage information with third parties, including affiliates and related companies of the group.

  • Sweepstakes, Contests and Promotions

We may offer sweepstakes, contests, and other promotions through the Web Sites that may require registration. If you choose to enter a sweepstakes, contest or other promotion, your personal information may be disclosed to third parties in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list.

  • Business Transfers

Company may share the Personal Data collected through the Web Sites with and among the Web Sites, and may share the Personal Data with its subsidiaries and affiliates. A list of these entities is available at [XXX]. Company or any of it assets, including the Web Sites, may be sold, or other transactions may occur in which your personal information is one of the key business assets for the transaction. In such a case, your Personal Data may be one of the business assets we transfer. Hence, Company reserves the right to disclose and transfer user information, including Personal Data, in connection with a merger, acquisition, sale of assets, joint venture, or any other transaction that results in a change in control or ownership of Vega, in whole or in part; or in the event of a corporate reorganization, bankruptcy, insolvency proceeding, or similar circumstance, if permitted by and done in accordance with applicable law.

  • Legal Protections and Law Enforcement

We may disclose information about our users, including your Personal Data, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Web Sites and applicable laws; or to protect the legal rights, interests, or safety of the Web Sites, our users or others. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, internet service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

Links to other websites

The Web Sites may provide links to third party websites as a service to our visitors. This may include links from advertisers, sponsors and partners. This Privacy Policy does not apply to those websites. These websites operate independently from this Web Site and are not under our control. These websites may have their own privacy notices in place, which we strongly suggest you review if you visit them. Please review the privacy policy and terms of use posted on each website you visit. We are not responsible for the content of these websites, any products or services that may be offered through these websites or any other use of these websites nor for any data processing and privacy practices associated with such websites.

How long do we keep your Personal Data?

Personal Data will not be kept for longer than reasonably necessary for the purposes identified herein, for up to ten years after the end of your contractual relationship with us (if any), unless shorter or longer retention periods apply under applicable law.

Privacy policy updates

Except to the extent limited by applicable law, Vega reserves the right, in its sole discretion, to change, modify, and/or add all or parts of this Privacy Policy, at any time. Any change to this Privacy Policy will be posted on this page. We encourage you to periodically review this Privacy Policy to stay informed about our information practices. We will indicate above the date on which this Privacy Policy was last modified. Your continued use of the Web Sites constitutes your agreement to the Privacy Policy and any updates. If you do not agree to any changes, you must discontinue using the Web Sites.

Contact information

If you have any questions or concerns about the protection of your Personal Data submitted to us, or to exercise your rights of access, rectification and objection, please send a thorough description to or the address below.

Alpro (UK) Ltd, Latimer Business Park, Altendiez Way,Burton Latimer Northamptonshire NN15 5YT, Great-Britain. Tel: 0333 300 0909